12/1/2010 - Elsevier Science & Technology Joins Edelweiss

Above the Treeline is pleased to announce that Elsevier Science & Technology Books has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish catalogs on the web starting with their Focal Press Imprint and select bestselling titles.  With the addition of Elsevier S&T Books' frontlist titles, Edelweiss' web-based publisher catalogs will include more than 90,000 titles across 850 imprints from over 30 publishers.  Elsevier's initial Edelweiss offerings are already posted and available to users.

"Reaching booksellers through the Edelweiss digital, interactive catalog is key to meeting their changing needs," said Peg O'Malley, Elsevier S&T Books' Director of North American Sales.  "This platform gives retailers the flexible, timely, and customized access they need and gives Elsevier S&T Books a collaborative tool to provide current title data and latest value-add information to help retailers achieve even more sell through."

"We couldn't be more pleased to have Elsevier on board," said Treeline CEO John Rubin. "As one of the largest and most respected publishers of science and technical books, Elsevier will be a great addition for Edelweiss users."

About Focal Press and Elsevier Science & Technology

For over 70 years, Focal Press has been a leading publisher of Media Technology books including Michael Freeman's international bestseller The Photographer's Eye. Now available in sixteen languages, The Photographer's Eye has 100,000 copies in print in the US alone, and 300,000+ worldwide. Focal Press is an imprint of Elsevier Science & Technology Books, a leading-edge publisher providing award-winning books and education resources to information professionals worldwide.

About Above the Treeline, LLC

Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

11/1/2010 - Edelweiss Incorporates Goodreads "Shelf Counts" in Title Buzz Tracking

Ann Arbor, Michigan - November 1st, 2010 -

Above the Treeline is pleased to announce the addition of the Goodreads shelf count to the buzz tracking tools within Edelweiss, its market-leading online publisher catalog service.  In addition to the newly added Goodreads data, Edelweiss provides Twitter and blog tracking so that book professionals using Edelweiss can easily see which titles have online activity and can quickly view the relevant information.  Similar to the other buzz tracking tools in Edelweiss, the Goodreads indicator will contain a link to the title page on the Goodreads site so that users can see full Goodreads information for a selected title.

Goodreads is an online community of more than 4.1 million book lovers and casual readers who are able to assign titles to personal shelves, such as "to-read", "currently-reading", "read" and other custom shelves.  By integrating this aggregated information into Edelweiss, book professionals such as booksellers, sales reps, publicists, librarians, and media will be able to see which titles have the most energy and excitement from the Goodreads community, as expressed through the overall shelf count.

"Goodreads is the world's largest social network for readers and we're really excited to be providing Edelweiss users with this information to help them to gauge which new titles are generating the most excitement from readers," said Treeline CEO John Rubin. "As with our Twitter and blog tracking, we think this will become another key piece of information within Edelweiss to support marketing efforts and buying decisions."

The image below is an example of the Edelweiss title detail page with the Goodreads buzz meter.  Click on the image to go to the page within Edelweiss.

About Goodreads Goodreads is the largest social network for readers in the world. They have more than 4,100,000 members who have added more than 110,000,000 books to their shelves. A place for casual readers and bona-fide bookworms alike, Goodreads members recommend books, compare what they are reading, keep track of what they've read and would like to read, form book clubs and much more. Goodreads was launched in December 2006. For more information on Goodreads, go to www.goodreads.com.

About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact: Mark Evans Director, Marketing Above the Treeline 120 W. Washington Ann Arbor, MI Tel:       734-996-2730, x7112        Fax:      734-996-2790 Email: mark@abovethetreeline.com http://www.abovethetreeline.com/edelweiss/

10/25/2010 - Wiley Joins Edelweiss

John Wiley & Sons to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs

Ann Arbor, Michigan - October 25th, 2010 -

Above the Treeline is pleased to announce that John Wiley & Sons has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish catalogs on the web.  With the addition of Wiley's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 87,000 titles across 850 imprints from over 30 publishers.

The addition of Wiley means that the 12 of the top 13 trade publishers in the US are now using Edelweiss to sell and promote their titles to book industry professionals.  Another nineteen mid-sized to large publishers are also using Edelweiss' workflow-oriented tools to reduce printed sales materials and share information more efficiently and effectively than ever before.  In total, these publishers represent over 85% of a typical general bookstore's frontlist sales.

 "I'm very impressed with the Edelweiss interactive web catalog, and look forward to sharing Wiley's titles with booksellers and other book industry professionals," said Jack Day, Wiley's Vice President of Retail Sales.  "The functionality built into the online platform is robust, and we plan to take full advantage of the catalog as a sales planning and presentation tool.  In addition, we are excited to use Edelweiss to support our publicity and events-driven activity as well."

 "Wiley has been a great partner with our business intelligence tool for years and we're excited to have them join the Edelweiss family," said Treeline CEO John Rubin. "Those who have come to rely on Edelweiss will now have access to Wiley's titles through our digital catalogs, and we know they'll be really happy to have them on board."



About John Wiley & Sons

Wiley is a global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.  For more information on Wiley, go to www.wiley.com.

About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

9/8/2010 - Above the Treeline Partners with Regional Bookseller Associations to Provide Online Catalogs for Fall Trade Shows

Ann Arbor, MI - September 8th, 2010 - Eight of the nine U.S. regional bookseller associations have partnered with Above the Treeline, provider of the book industry's digital catalog Edelweiss, to provide online companion catalogs for their upcoming fall 2010 trade shows taking place in September and October.  These online product catalogs will provide attendees, interested booksellers, bloggers, and other book industry professionals with an online resource to browse, share, tag, and order titles being featured at this year's shows.

The online catalogs will be named Books@GLIBA, Books@MBA, Books@MPIBA, Books@NAIBA, Books@NEIBA, Books@PNBA, Books@SCIBA, and Books@SIBA in keeping with the successful Books@BEA program inaugurated at this year's Book Expo America show that attracted nearly 5,000 visitors.  Programs and events such as author signings and rep picks will be highlighted within the catalogs.

Exhibitors and authors attending these regional bookseller shows can include their featured titles in by loading their titles into Edelweiss.   Edelweiss clients can simply choose which of their titles they would like to include in the catalogs - no additional charges apply.  Others may join Edelweiss and load their titles using the new credit card-based small publisher pricing option: $20 per month for one title, $10 per month for each additional title.  A single month will cover participation in all of the shows the publisher is attending.

Each of the eight catalogs will have a dedicated domain name and section within Edelweiss.  Catalogs will be activated a week before each show and remain active for at least a month following the show.  The domain names are listed below.

• Great Lakes Independent Booksellers Association (GLIBA): http://www.booksatgliba.com/
• Midwest Booksellers Assocation (MBA): http://www.booksatmba.com/
• Mountains and Plains Independent Booksellers Association (MPIBA): http://www.booksatmpiba.com/
• New England Independent Booksellers Association (NEIBA): http://www.booksatneiba.com/
• New Atlantic Independent Booksellers Assocation (NAIBA): http://www.booksatnaiba.com/
• Pacific Northwest Booksellers Association (PNBA): http://www.booksatpnba.com/
• Southern Independent Booksellers Alliance (SIBA): http://www.booksatsiba.com/
• Southern California Independent Booksellers Alliance (SCIBA): http://www.booksatsciba.com/
  
  

For more information about the regional bookseller associations fall trade show companion catalogs, including how to participate, please email tradeshows@abovethetreeline.com.

About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their newest tool, Edelweiss, is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems. For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/

8/23/2010 - Above the Treeline Introduces Serendipity for Small Publishers to Join Edelweiss

Ann Arbor, MI – August 23^rd, 2010 – Above the Treeline announced today a new option for small publishers to join Edelweiss, the market-leading book industry digital product catalog service.   Called Serendipity, this new service is intended for publishers who do not want or need a stand-alone catalog within Edelweiss, but who want to use the features of Edelweiss to promote their titles to book industry professionals.

“We know that there are many smaller publishers in the industry where a stand-alone seasonal catalog within Edelweiss does not necessarily make sense.  Now we have an option for these publishers to join and use Edelweiss, and to add their titles to the compilation catalog we’re calling Serendipity,” said Above the Treeline CEO John Rubin, “We’re really looking forward to serving these smaller publishers and growing a strong and diverse title base within Edelweiss.”

Serendipity clients will be able to create a branded publisher profile and add rich, complete title information to Edelweiss via the online entry wizard.  Once titles are in Edelweiss, clients can use features such as html formatted emails, hyperlinks, PDF creation, and sharing via Facebook and Twitter to promote and share their title information with others.  In addition, titles added to Edelweiss via Serendipity will be accessible by Edelweiss’ user base of 2,000 book industry professionals via keyword search, geosearch, “buzz” search, and the “browse titles” feature.  Via the geosearch feature, a title-specific alert will automatically be included in the weekly Edelweiss email update to over 4,000 book industry professionals based on their location and the author’s residence, place of birth, or other biographical connections.

Above the Treeline is also introducing an affiliate program that will allow third parties to refer new Serendipity clients and receive back a portion of the first month’s billing.

“We’ll be talking with booksellers, bloggers, and others about this new partnership program,” said Mark Evans, Treeline’s Director of Marketing, “We’ve already seen significant interest in our conversations so far.  Some booksellers see this as a way to organize and manage the many individual solicitations they receive while receiving some revenue at the same time.”

Serendipity will also connect publishers and authors to industry catalogs.  Edelweiss will be powering digital companion catalogs for the upcoming regional trade associations fall shows.  Exhibitors at the shows can use Serendipity or Edelweiss to include titles in these online companion catalogs and add show-specific notes to each title as needed.

Pricing for Serendipity will be $20 per month for the first title and $10 per month for each additional title and payment will be made by Serendipity clients via a monthly credit card subscription.

To learn more about Serendipity, go to http://www.abovethetreeline.com/serendipity

To sign up for or view Serendipity, go to http://serendipity.abovethetreeline.com/

To ask about becoming an affiliate, email mark@abovethetreeline.com

Above the Treeline is North America’s leading provider of collaboration-based technology solutions for the book industry.  The company’s Edelweiss service is a cross-publisher, interactive catalog and communication tool that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, title collections, geosearch, and others, Edelweiss goes far beyond simple posted PDF’s to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: mark@abovethetreeline.com

edelweiss.abovethetreeline.com