10/25/2010 - Wiley Joins Edelweiss

John Wiley & Sons to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs

Ann Arbor, Michigan - October 25th, 2010 -

Above the Treeline is pleased to announce that John Wiley & Sons has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish catalogs on the web.  With the addition of Wiley's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 87,000 titles across 850 imprints from over 30 publishers.

The addition of Wiley means that the 12 of the top 13 trade publishers in the US are now using Edelweiss to sell and promote their titles to book industry professionals.  Another nineteen mid-sized to large publishers are also using Edelweiss' workflow-oriented tools to reduce printed sales materials and share information more efficiently and effectively than ever before.  In total, these publishers represent over 85% of a typical general bookstore's frontlist sales.

 "I'm very impressed with the Edelweiss interactive web catalog, and look forward to sharing Wiley's titles with booksellers and other book industry professionals," said Jack Day, Wiley's Vice President of Retail Sales.  "The functionality built into the online platform is robust, and we plan to take full advantage of the catalog as a sales planning and presentation tool.  In addition, we are excited to use Edelweiss to support our publicity and events-driven activity as well."

 "Wiley has been a great partner with our business intelligence tool for years and we're excited to have them join the Edelweiss family," said Treeline CEO John Rubin. "Those who have come to rely on Edelweiss will now have access to Wiley's titles through our digital catalogs, and we know they'll be really happy to have them on board."



About John Wiley & Sons

Wiley is a global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.  For more information on Wiley, go to www.wiley.com.

About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730        
Fax:      734-996-2790
Email: edelweiss@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/