11/1/2010 - Edelweiss Incorporates Goodreads "Shelf Counts" in Title Buzz Tracking

Ann Arbor, Michigan - November 1st, 2010 -

Above the Treeline is pleased to announce the addition of the Goodreads shelf count to the buzz tracking tools within Edelweiss, its market-leading online publisher catalog service.  In addition to the newly added Goodreads data, Edelweiss provides Twitter and blog tracking so that book professionals using Edelweiss can easily see which titles have online activity and can quickly view the relevant information.  Similar to the other buzz tracking tools in Edelweiss, the Goodreads indicator will contain a link to the title page on the Goodreads site so that users can see full Goodreads information for a selected title.

Goodreads is an online community of more than 4.1 million book lovers and casual readers who are able to assign titles to personal shelves, such as "to-read", "currently-reading", "read" and other custom shelves.  By integrating this aggregated information into Edelweiss, book professionals such as booksellers, sales reps, publicists, librarians, and media will be able to see which titles have the most energy and excitement from the Goodreads community, as expressed through the overall shelf count.

"Goodreads is the world's largest social network for readers and we're really excited to be providing Edelweiss users with this information to help them to gauge which new titles are generating the most excitement from readers," said Treeline CEO John Rubin. "As with our Twitter and blog tracking, we think this will become another key piece of information within Edelweiss to support marketing efforts and buying decisions."

The image below is an example of the Edelweiss title detail page with the Goodreads buzz meter.  Click on the image to go to the page within Edelweiss.

About Goodreads Goodreads is the largest social network for readers in the world. They have more than 4,100,000 members who have added more than 110,000,000 books to their shelves. A place for casual readers and bona-fide bookworms alike, Goodreads members recommend books, compare what they are reading, keep track of what they've read and would like to read, form book clubs and much more. Goodreads was launched in December 2006. For more information on Goodreads, go to www.goodreads.com.

About Above the Treeline, LLC Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web application named Edelweiss is an online interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact: Mark Evans Director, Marketing Above the Treeline 120 W. Washington Ann Arbor, MI Tel:       734-996-2730, x7112        Fax:      734-996-2790 Email: mark@abovethetreeline.com http://www.abovethetreeline.com/edelweiss/