5/19/2010 - Books@BEA, Official On-Line Product Catalog for BookExpo America 2010, Goes Live

Ann Arbor, Michigan - May 19th, 2010 -Above the Treeline, a leading provider of business intelligence tools to the publishing industry, is pleased to announce that the on-line product catalog for BookExpo America 2010, called "Books@BEA" has now gone live and is available for attendees and other interested book professionals to use.

The catalog currently has over 300 exhibitors participating and contains over 10,000 titles being featured at this year's show.  The catalog can be found at http://www.booksatbea.com/ .

A mobile version for iPhone, Android, and Blackberry will be available in the next few days.  Check the Books@BEA site for news on the mobile version and its availability.
 
Books@BEA uses Edelweiss, the internet-based digital catalog service from Above the Treeline, as its foundation to provide users with the ability to search and browse titles by keyword, exhibitor, genre, format, pubdate, and event.  Users who are registered with Edelweiss (a free and easy process) can also add tags and notes that will be stored for future reference.  Exhibitors and browsers can email, tweet, and share titles on Facebook as well.

"It's all about bringing people and books together," says John Rubin, CEO & Founder of Above the Treeline, "It's why our customers use Edelweiss and it's why we all come to BEA.  Books@BEA will make it easier for everyone to keep on top of the hot titles and to find the undiscovered gems."

For more information about Books@BEA, email booksatbea@abovethetreeline.com.

About BookExpo America (BEA)
BEA is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

About Reed Exhibitions (RX)
RX is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.  Reed's portfolio of over 500 events serves 47 industry sectors.

About Above the Treeline, LLC
Above the Treeline is North America's leading provider of collaboration-based business intelligence for the book industry.  Their web-based product Edelweiss is an on-line interactive publisher catalog service that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, and others, Edelweiss goes far beyond simple posted PDF's to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.  For a full list of participating Edelweiss publishers, see http://www.abovethetreeline.com/edelweiss-publishers/

For more information please contact:

Above the Treeline
120 W. Washington
Ann Arbor, MI
Tel:       734-996-2730       
Fax:      734-996-2790
Email: booksatbea@abovethetreeline.com
http://www.abovethetreeline.com/edelweiss/