8/23/2010 - Above the Treeline Introduces Serendipity for Small Publishers to Join Edelweiss

Ann Arbor, MI – August 23^rd, 2010 – Above the Treeline announced today a new option for small publishers to join Edelweiss, the market-leading book industry digital product catalog service.   Called Serendipity, this new service is intended for publishers who do not want or need a stand-alone catalog within Edelweiss, but who want to use the features of Edelweiss to promote their titles to book industry professionals.

“We know that there are many smaller publishers in the industry where a stand-alone seasonal catalog within Edelweiss does not necessarily make sense.  Now we have an option for these publishers to join and use Edelweiss, and to add their titles to the compilation catalog we’re calling Serendipity,” said Above the Treeline CEO John Rubin, “We’re really looking forward to serving these smaller publishers and growing a strong and diverse title base within Edelweiss.”

Serendipity clients will be able to create a branded publisher profile and add rich, complete title information to Edelweiss via the online entry wizard.  Once titles are in Edelweiss, clients can use features such as html formatted emails, hyperlinks, PDF creation, and sharing via Facebook and Twitter to promote and share their title information with others.  In addition, titles added to Edelweiss via Serendipity will be accessible by Edelweiss’ user base of 2,000 book industry professionals via keyword search, geosearch, “buzz” search, and the “browse titles” feature.  Via the geosearch feature, a title-specific alert will automatically be included in the weekly Edelweiss email update to over 4,000 book industry professionals based on their location and the author’s residence, place of birth, or other biographical connections.

Above the Treeline is also introducing an affiliate program that will allow third parties to refer new Serendipity clients and receive back a portion of the first month’s billing.

“We’ll be talking with booksellers, bloggers, and others about this new partnership program,” said Mark Evans, Treeline’s Director of Marketing, “We’ve already seen significant interest in our conversations so far.  Some booksellers see this as a way to organize and manage the many individual solicitations they receive while receiving some revenue at the same time.”

Serendipity will also connect publishers and authors to industry catalogs.  Edelweiss will be powering digital companion catalogs for the upcoming regional trade associations fall shows.  Exhibitors at the shows can use Serendipity or Edelweiss to include titles in these online companion catalogs and add show-specific notes to each title as needed.

Pricing for Serendipity will be $20 per month for the first title and $10 per month for each additional title and payment will be made by Serendipity clients via a monthly credit card subscription.

To learn more about Serendipity, go to http://www.abovethetreeline.com/serendipity

To sign up for or view Serendipity, go to http://serendipity.abovethetreeline.com/

To ask about becoming an affiliate, email mark@abovethetreeline.com

Above the Treeline is North America’s leading provider of collaboration-based technology solutions for the book industry.  The company’s Edelweiss service is a cross-publisher, interactive catalog and communication tool that enhances or replaces the use of traditional hard copy publisher catalogs.  With features such as keyword search, interior images, twitter and blog tracking, title tags, title collections, geosearch, and others, Edelweiss goes far beyond simple posted PDF’s to provide a buying and research tool that cannot be matched with hard copy catalogs.  Edelweiss is free to retailers and other catalog readers, requires no prior Above the Treeline affiliation, and interfaces with most bookstore POS systems.

For more information please contact:
Above the Treeline
120 W. Washington
Ann Arbor, MI

Tel:       734-996-2730        
Fax:      734-996-2790

Email: mark@abovethetreeline.com

edelweiss.abovethetreeline.com