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Thursday
Oct142010

Edelweiss Weekly Update - Monday, October 11, 2010

DateThursday, October 14, 2010 at 4:26PM
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Interactive Publisher Catalogs
Update for Monday, October 11th, 2010

In This Issue
New Catalogs: Harper Mass, Scholastic, Tyndale
Regional Trade Show Catalog Companions
Drop-Ins
New GeoSearch Matches
Join Our Mailing List!
Quick Links

Greetings!
New Catalogs
Harper published a catalog of their March 2011 mass, Scholastic published their Summer 2011 catalog, and Tyndale published catalogs for their One Year line of products and a fall core catalog.  Jump to the catalog link in this email by clicking here.

Emailing Titles Directly from Edelweiss
If you aren't aware of how to email titles and notes directly from Edelweiss, you should definitely read the item below on this topic.  This is for both catalog readers and publisher users, but is especially relevant for publisher sales reps.

Publisher sales reps: you should all know about this very handy feature.  Don't miss out on this important tool.

Cheers,

Mark



GeoSearch graphicNew GeoSearch Matches in Your Weekly Email Click Here

Email and Share Titles Using Edelweiss: It's Easy and Effective
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Did you know that any Edelweiss user can email individual title information to anyone else?  Edelweiss and Serendipity publishers can, of course, email individual titles and lists of titles to their accounts, especially those who don't yet know about Edelweiss or who aren't regular Edelweiss users.  It's also great for reminding people about drop-ins or new publicity after they've sold the list to an account.

 

Retailers, along with librarians and other book professionals, can also email titles to potential customers or fellow colleagues who may be interested in select new releases.  Need help creating your monthly newsletter or communicating with your marketing staff?  Check out the Edelweiss email, print, PDF, Twitter, and Facebook options!  Or want to request an ARC from your rep?  Send a quick email to your rep requesting one.

 

There are two ways to generate an email in Edelweiss: 

  1. Send an email for a single title by clicking on the email icon on that title's detail page or
  2. Select the titles you want to include from the list view and then choose the Email option under the Actions menu.

When you create an Edelweiss email, you can add a personal message and customize the Edelweiss title details for your recipient(s):  so you decide whether to include the jacket image, summary, author bio, any of your markup notes, and whichever basic title details, e.g. format, category, pub date, etc., that make sense for your audience.  To update these selections, use the Actions menu option to Set Display Elements.  

 

The resulting email includes your select title content directly in the body of the email, and it is consistent with Edelweiss's distinctively sleek format, as in this example:

(Click on image below for a full size image)
New Catalogs: HarperCollins, Scholastic, Tyndale
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The following catalogs were added within the last seven days:
Catalogs
Drop-Ins
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The following titles were added to existing catalogs in the past seven days.
GeoSearch Matches in Your Area
GeoSearchThe following new GeoSearch matches were found in the past seven days.

City: Unknown, State: Unknown
Unregistered email address or missing location.
 
Click here to use GeoSearch. Register to receive updates.

A note about GeoSearch: GeoSearch attaches Edelweiss titles to North American cities, states, colleges, and universities based on the author and contributor bios.  To receive weekly updates on new matches in your area, you must be a registered user of Edelweiss under this email address and have it assigned to a city and state.  Email geosearch@abovethetreeline.com if you have problems or questions.  Click here to use the GeoSearch web page.
Mark Evans
Director of Marketing
Above the Treeline


AuthorAbove the Treeline | CommentPost a Comment |

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