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Monday
Jan022012

Edelweiss Weekly Update - January 2, 2012

DateMonday, January 2, 2012 at 4:44PM
blossom
Interactive Publisher Catalogs
Update for Monday, January 2, 2012
In This Issue
Not a Buyer: How I Learned to Love Edelweiss
New Catalogs
Drop-In Titles
Digital Review Copies
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Dear Edelweiss,

New Catalogs

New catalogs from:

Charlesbridge Publishing, Chronicle Books, Eerdmans, HarperCollins, Macmillan, Penguin Group (USA) Inc., Quayside and Random House.  

Jump to the new catalog section in this email by clicking

here. 

 

New Digital Review Copies Available
We have 17 new titles available for request (or immediate download if you've been granted access) this week from Chronicle, Random House, Grove/Atlantic and HarperCollins in the Review Copies Tab.   

Jump to the new DRC section in this email by clicking here.

 

New Publishers!   

We're thrilled to announce a couple of new publisher partners: Abrams, Oxford University Press and Westminster John Knox Press!
Stay tuned for their first batch of catalogs.      
    

Cheers,

  

Joe   

  

  

Not a Buyer: How I Learned to Love Edelweiss    

Jenn Northington, the incredible Events Manager for the incredible WORD of Brooklyn, graci0usly offered to write something for us from a non-buyer's perspective:

 

When this whole Edelweiss thing first happened, I assumed that as an event manager I wouldn't have much to do with it. If you think the same, consider this your wake-up call -- because believe it or not, I use it almost daily. I was going to make a list of the things I loved about it, but then I realized that basically that list would just read "Tagging. Tagging! TAGGING!!", so instead you're getting a list of the amazing possibilities of the tagging function.

 blossom  

1 - Propose an event? If your buyer is anything like my buyer, often potential events come up in rep meetings. And if your schedule is anything like my schedule, often you can't be at those meetings. Instead, Christine tags titles with "event?" and then once a week I go through, figure out which ones we should propose on, and email reps accordingly. It's a huge time-saver, and also means I don't have random torn-out pages of catalogs overflowing my in-tray.

 

2 - Did anyone read and like this? It can be hard to keep up with who has read what, and what they thought of it. When we remember, we'll go in and tag things "staff pick", so that it's easy to see what we're loving. This helps with buying appointments, ordering, and event proposing, not to mention the vicarious joys of peeking at your coworkers' TBR pile. (Joe's note: You can also write up specific comments in the "Your Notes" field. Your colleagues will be able to see these notes. More details here.) 

 

3 - Who's got a book coming out around then? Because you can slice and dice titles by pub date, it's significantly easier to figure out who would be a good candidate for date-specific events like book festivals, open houses -- really any point at which you need a bunch of authors, from different publishers, with new titles to be together in the same place at the same time. And then you go in and tag them all ("Brooklyn Book Festival?") and you can pull the list to email to, for example, your coworkers, your reps, your festival board,  you name it. (More on emailing titles here.) 

 

Thanks Jenn!
As usual, please feel free to contact us at support@abovethetreeline.com with any questions.

New Catalogs

The following catalogs were added within the last fourteen days:Catalogs

Drop-Ins

The following titles were dropped in within the last fourteen days:DropIns

New Digital Review Copies  

The following DRC's were added within the last fourteen days:DRC
Joe Foster
Above the Treeline
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